The exhibition/installation is a dynamic, high-tech temporary auditorium which sat at the heart of the iconic Downtown Design tent and hosted the forum talks programs during the 2021 year’s edition of Dubai Design Week.
It enjoyed a prominent position at the exhibition, creating a platform that provoked ongoing design dialogues throughout the event. Recycled and recyclable materials was used to build up a blank canvas, creating an amphitheatre-like structure to maximize interactions between the speakers and the audience.
During the Event, the interior space was illuminated and transformed through multi-media content projection to create an ambiance conducive for exchanging ideas between guest speakers, panellists, and the audience.
The multi-media content represented the idea of new beginnings and transformation. The projection mapping set the mood for the forum talks and at the same time created an immersive environment which sought to reshape our traditional understanding of the relationship between architectural built environment and lighting. The Immersion was achieved through a 360° projection of video and multi-media contents in the auditorium interior space, while giving the viewer the impression of being within the projected artwork.
The project was brought to life as a collaborative pro bono project between neoalpha global and ema studio. As the project lead designer, I envisioned and oversaw the conceptualization, design development and implementation of the project.
