The case study is an attempt to reimagine the relationship between biophilic art and entertainment lighting. The lighting sculpture imagined to be showcased in a shopping mall atrium. It will serve as an attraction for people to want visit and see the sculpture, drawing them to the mall and increasing foot traffic through the space. The visit then becomes more memorable for visitors, and will no doubt be remembered through the photographs that they take of the sculptural elements as much as everything else.
The arrangement of the sculptures considers key “Instagram” viewpoints from directly beneath them at ground level and also from the longer perspective view at the upper level to define and naturally frame photographic shots. These captured moments will create highly shareable images on social media channels such as Instagram, twitter, Facebook and more.
